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Saamiya Ali
Welcome to My Portfolio
Check out my various works in content and digital marketing. Each piece was created for diverse purposes for diverse audiences.
Social Media
For summer of 2021 (May-August), the faculty wanted a campaign to promote their graduate programs and newly established microprograms aimed at recent graduates and professionals looking to further develop their learnings.
My Plan: A summer-long social media marketing campaign that highlighted each graduate and microprogram available, the benefits of enrolling in them, and a call to action to learn more. Key metrics for this campaign were our reach and engagement.
The results: Steady overall increase in engagement and reach with posts regarding the programs. 10% reach increased over the summer.
Looking to expand youth impact and outreach, Project F.L.Y wanted to increase follower and create content that provided valuable information in a quick, accessible manner on Instagram and Facebook.
My Solution: From June 2020 to November 2020, I created a social media marketing plan for F.L.Y to brand out its workshop content and bring it to the social media space. The plan covers various subjects such as Finance, Skills & Careers, Leadership, Mental Health, and more.
The result: The Marketing plan gave the organization direction in creating a clean and seamless social media appearance while providing valuable content. In this period, followers increase about 60%
Email Marketing
Website Development
With the goal of making the website more user friendly, I re-designed the website in order for Project F.L.Y's clientele (Teachers & Community Partners) to navigate the website with ease. With the re-design, the organization's information is easily accessible and readable.
To refresh and vitalize the uOttawa brand and reputation, I re-designed the website to reflect more recent works with a simplistic modern design. The new design includes information that is easily accessible and easy to navigate, using colours consistent with uOttawa and Enactus uOttawa brands.
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Infographics
Event Materials
Perfect Pitch is a one-day bilingual business event for high school students to learn how to build a business. In the morning, students build their business through our BMC workshop and at the end of the day, students have the opportunity to pitch their business to a panel of judges in an attempt to win micro-funding.
Sample of key event materials are (more samples are included in other sections of this webpage):
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Presentations
Workshop Content
Market Research x Surveys
Articles
Academic article on the factors that lead TikTok to exponentially increase its user base in a short timeline.
To read the article, contact me here
Blogs
Occasional writer on topics about career development, academics, and business.
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Newsletters
Reports
Collaborated on the 2021-2022 Annual Report detailing the social impact the organization has brought to the community
For more information, contact me here
Collaborated on the 2022-2023 Annual Report detailing the social impact the organization has brought to the community